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Social Media Channels you should know about – and how to pick the right ones for your brand

I recently wrote a series on different growing social media platforms for Swedish tech publication Internetworld, interviewing social media experts and companies using the services in different ways to support their business.

There are so many different channels out there for a company to choose from today – and it appears more are appearing by the day. This series is an attempt to help companies understand their customers’ behavior, and to learn how to pick platforms that actually makes sense for them to be present on.

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Co-working spaces of London

Finally getting settled into our flat in London! Now, next (super important) step is to locate a great co-working space where I can spend my days happily working away with my clients, while at the same time being presented with tons of opportunities to network and be inspired. My co-working space hunt starts today – and I thought I’d use this post to list and share my findings! (Update: I’m currently spending my days working at Impact Hub King’s Cross and Google Campus.)

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No more rush hour. The work day is changing.

The old rule of work was nine to five and a morning commute to the office everyday. The new work day is anywhere and any time. Fast Company contributor Jay Cassano poses an interesting question: “Does The New York Subway Know The 9 To 5 Is Dead?“. New York’s Metropolitan Transportation Authority is having problems planning the train schedule because people have started traveling outside the traditional morning and evening commutes. Ross Perlin, also for Fast Company, takes the discussion further in her article “These Are The New Rules of Work“. The digital era is changing how, when and even where we work – making both employers and employees more flexible, and maybe forever allowing us to bid farewell to rush hour?

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Digital Nomads – working from anywhere

In a digital world, we can work from anywhere. Next month will mark the 5th year anniversary of my freelance career. In 2010, when I was still a communications student at Stockholm University, I decided to start my own company and start supporting smaller organizations with social media strategy and management. This was just at the dawn of businesses starting to realize the value of social media. Today, five years later, my experience from the digital field allows me to work with clients from all over the world; while I myself can work physically from anywhere as long as I have a stable Internet connection.

The concept of living as a digital nomad is becoming all the more acceptable and popular – with the Internet erasing country boarders and making it possible for people working in the digital field to have the whole world as their playground. Basically, people can live of their backpack and go work from wherever they please, while supporting their clients online.

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Keynote Speaker at Nordic eCommerce Summit

In the beginning of November I was invited to Nordic eCommerce Summit at Malmö Arena, the largest e-commerce conference in Scandinavia, to speak about social media and e-commerce trends coming from Japan. In my talk, I covered the basics of  e-commerce in Japan, examples of companies I think are doing a good job in caring for their customers and clients online, and overall, how social media and e-commerce are merging together. I also shared my story about selfiestick.org – how I started importing selfie sticks to Sweden from Asia earlier this year, and how the selfie stick has become a branding opportunity for my personal brand. And also, how hyping a new product in a new market can be good PR for any e-commerce site.

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