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Inbox Love – about the future of email

Email is not dead. Summary report from a marketing and productivity perspective from the Inbox Love-event at Microsoft in Mountain View, Silicon Valley today.

First things first: we spend on average 13 hours per week checking email. That’s 28% of the work week. These are numbers recently presented by Mckinsey Global Institute in the report “The social economy: Unlocking value and productivity through social technologies“.

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Speaker at Nordic eCommerce Summit

I’m proud to be one of the speakers at Nordic eCommerce Summit on Thursday November 6th in Malmö Arena in Malmö Sweden. I’ll be covering the social media aspects of eCommerce, through highlighting examples and trends from the eCommerce field in Japan. How companies are combining traditional web shops with online communities, mobile apps (with functions other then buy and sell), global marketplaces as well as different crowd funding activities. I will also be speaking about the selfie stick, and how one can identify a trend from somewhere in the world and introduce it to another market.

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informationoverload_swingnowproject

Solving information overload – less is more.

In today’s society we are connected and communicating at all times. From the moment we wake up, before even getting out of bed, we start by checking our smartphones. And the day goes on the same – we are connected. We talk with people and people talk with us. On the train, at work, during lunch, going out, at home. In fact, it is claimed that we check our phones 150 times a day. That’s unlocking your phone every 7 minutes on average when awake.

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“Building your personal brand with the perfect photo”

Yesterday I published a column in Resumé, the Swedish leading industry news site about Advertisement, PR and Digital, about the era of Selfies and Usies, as well as the rise of the Selfie Stick [in Swedish]:

“Vi lever i en tid där både politiker och religiösa ledare, kändisar och astronauter, gamla skolkamrater och kollegor, alla dyker upp på selfies och usies över hela nätet. En tid där selfie-brödrosten från Vermont presenteras på marknaden och vi plötsligt kan rosta oss själva på frukostmackan. (more…)

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Visual news in social

The past few days have brought us some interesting new updates in the social media landscape, bringing us farther along on our visual social journey. Instagram released new photo editing tools for their app; and a few days later Instagram ads were rolled out internationally. LinkedIn brought us a new, more visual profile design. And Facebook released Slingshot, competing with ever so popular app Snapchat. (more…)

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