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Why I attended a massage course this fall – and how it helps me become a better professional

Earlier this fall I attended a two-day massage course together with my mother at Axelsons in Stockholm. Apart from being a great opportunity to spend some quality time together, I’ve also felt an urge to learn more about wellness lately. I’ve always been fascinated by the way that massage therapists, yoga teachers and other people from the wellness industry view life – how positive and genuine they are. So apart from learning a new skill, my aim with attending the course was also to gain more of this positive perspective.

I had an interesting discussion with Markus Christiansson at Arbetsförmedlingen (Swedish public employment office) the other day, about the future of work. How the rise of automatization, machine learning and AI will replace jobs, but also why that is not a problem.

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How your Employees can Become your Most Valued Marketing Assets

The importance of influencer marketing, working with external influential profiles in social media and on the web, has become a widely used strategy for marketing departments looking to build their brand online. A lot of effort is put into identifying and working with the right blogger, YouTube-profile or other digital star that can help your brand reach and engage new target groups. What a lot of companies tend to forget however, is that the best ambassadors are usually hidden within a company’s own four walls; and are also known as employees.

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Why you should do more public speaking

Next month, Ulrike Schulz and I are giving our first joint talk at Campus London on How to become your own brand influencer. It will be a workshop on how to build yourself and your personal brand in a way that it also helps build your company, or the company you are working for. Because you, and the people in your team, are your company’s heart and soul. And if people like you, they will also like your brand.

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Why everyone needs to learn how to code

I just spent one week in Barcelona together with 100 other Swedish ladies learning how to code, as part of the coding camp initiative Tjejer Kodar. I attended the “How to become a hackathon pro” course and my focus for the week was on understanding the basics of Python and learning how to gather and visualize data from different APIs. Others learnt everything from the basics of web development and hardware development to how to build games in React and C#.

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