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Pokémon Go – how AR changed our perception of gaming, and what marketers need to know

Pokémon GO’ Claims Twice The Daily Use Of Facebook” – so reads a recent Forbes headline. The augmented reality mobile game where the popular characters from the Japanese game and TV-series Pokémon are suddenly introduced in “the real world” with our physical surroundings as playing field, is on everyone’s lips this summer. Friend’s latest catches, gym battles and levels have become an everyday conversation topic, both offline and in social media. I’ve had friends travel the world this summer, updating on their Pokémon hunts through Snapchat.

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Hackathons – solve a challenge by bringing different perspectives together

A hackathon is when you bring a group of people with different perspectives together to work with and innovate around a given challenge during a limited time. Traditionally, hackathons have been used to describe an event where developers and programmers are brought together to work on developing prototypes. Today, the event form can be used to bring together all kinds of professionals to work in groups with others that have a different background and skill set, to come up with new angles on a given challenge through interdisciplinary collaboration.

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Citizen journalism – a case study

Yesterday evening, I was about to head home from Stockholm to London, when terminal 2 at Arlanda Airport was evacuated due to what turned out to be a small fire in one of the cafeterias that set of a fire alarm. Everyone had to leave the terminal and wait outside the building for a rough two hours, resulting in several delays.

During this wait, I decided to post a tweet on what was happening, with the hashtag #Arlanda.

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