We love to communicate with emojis – smiley faces, red hearts and of course the always fitting party popper. In fact, over 6 billion emojis and stickers are sent every day on messaging apps, according to London based startup Swyftkey. No wonder brands are starting to catch on, realizing that they can connect with their customers by becoming a part of their everyday visual communication. The concept of emojis originally comes from Japan, but the use of “picture characters”, as the word translates to from Japanese, is today loved by everyone owning a smart device. In an article for Swedish digital business magazine Internetworld I recently interviewed WWF, Coca Cola, and Bris — Children’s Rights in Society , about the emoji and sticker campaigns they have launched on the European market this spring.
The old rule of work was nine to five and a morning commute to the office everyday. The new work day is anywhere and any time. Fast Company contributor Jay Cassano poses an interesting question: “Does The New York Subway Know The 9 To 5 Is Dead?“. New York’s Metropolitan Transportation Authority is having problems planning the train schedule because people have started traveling outside the traditional morning and evening commutes. Ross Perlin, also for Fast Company, takes the discussion further in her article “These Are The New Rules of Work“. The digital era is changing how, when and even where we work – making both employers and employees more flexible, and maybe forever allowing us to bid farewell to rush hour?
In a digital world, we can work from anywhere. Next month will mark the 5th year anniversary of my freelance career. In 2010, when I was still a communications student at Stockholm University, I decided to start my own company and start supporting smaller organizations with social media strategy and management. This was just at the dawn of businesses starting to realize the value of social media. Today, five years later, my experience from the digital field allows me to work with clients from all over the world; while I myself can work physically from anywhere as long as I have a stable Internet connection.
The concept of living as a digital nomad is becoming all the more acceptable and popular – with the Internet erasing country boarders and making it possible for people working in the digital field to have the whole world as their playground. Basically, people can live of their backpack and go work from wherever they please, while supporting their clients online.
What digital trends should marketers be looking at 2015? Learning from news and statistics from 2014 is a good start. Mobile adoption worldwide, social shopping, digital advertising, and one-on-one communication have been playing and will continue to play a major role in the digital landscape this year.
I’m really starting to enjoy Meetup.com. The way people are connecting locally, getting to know each other and hanging out. Meetup welcomes anyone to be part of any kind of event. Here in Japan, I hear people mentioning Meetup-events almost everyday. It’s all part of the sharing economy booming around the world – with crowdfunding sites like Kickstarter and FundedbyMe, housesharing services like the beloved AirBnB, ride-sharing services like Lyft and Uber, and not to forget dating apps like Tinder, connecting and supporting people in different ways around the globe.