What digital trends should marketers be looking at 2015? Learning from news and statistics from 2014 is a good start. Mobile adoption worldwide, social shopping, digital advertising, and one-on-one communication have been playing and will continue to play a major role in the digital landscape this year.
I’m really starting to enjoy Meetup.com. The way people are connecting locally, getting to know each other and hanging out. Meetup welcomes anyone to be part of any kind of event. Here in Japan, I hear people mentioning Meetup-events almost everyday. It’s all part of the sharing economy booming around the world – with crowdfunding sites like Kickstarter and FundedbyMe, housesharing services like the beloved AirBnB, ride-sharing services like Lyft and Uber, and not to forget dating apps like Tinder, connecting and supporting people in different ways around the globe.
As of this summer, I have been working in the start-up space in Tokyo; and when it comes to new tech companies in Japan, start-ups are booming. The idea of starting your own business is growing, and the government is offering more support to entrepreneurs. Some call it that Japan’s second wave of tech innovation will soon be upon us. In this post, I hope to provide you with some insight as to how the work climate is slowly changing in Japan, how young tech companies are starting up and are looking to expand globally, and where to look to actually keep up with the trends. Also some advice as to how to actually land a job within the field, right here in the largest city on Earth. (more…)
In the beginning of November I was invited to Nordic eCommerce Summit at Malmö Arena, the largest e-commerce conference in Scandinavia, to speak about social media and e-commerce trends coming from Japan. In my talk, I covered the basics of e-commerce in Japan, examples of companies I think are doing a good job in caring for their customers and clients online, and overall, how social media and e-commerce are merging together. I also shared my story about selfiestick.org – how I started importing selfie sticks to Sweden from Asia earlier this year, and how the selfie stick has become a branding opportunity for my personal brand. And also, how hyping a new product in a new market can be good PR for any e-commerce site.
Email is not dead. Summary report from a marketing and productivity perspective from the Inbox Love-event at Microsoft in Mountain View, Silicon Valley today.
First things first: we spend on average 13 hours per week checking email. That’s 28% of the work week. These are numbers recently presented by Mckinsey Global Institute in the report “The social economy: Unlocking value and productivity through social technologies“.