futureofwork

The future of work might just mean more walks in the woods

Last Friday, I joined a panel on entrepreneurship and AI. But we barely talked about technology. Instead, we talked about relationships and walks in the woods.

“Soft power” is something more and more tech companies are looking for right now, said Ida Hansson Brusewitz.

In an increasingly technology-driven world, where almost anyone can build almost anything and talented engineers attract funding and investment, companies are realising that great tech alone isn’t enough to gain traction. You need great people.

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