I am very happy to announce that as of a few weeks back I am an official travel blogger at Vagabond.se – the largest travel magazine in Sweden. Here, you will be able to follow my adventures in Tokyo, Japan, as well as other trips I take around the world as part of my personal goal to visit 50 countries before I turn 30. Visit the blog here: http://www.vagabond.se/bloggar/fiftyby30 (more…)
The mobile messaging app war is on – Facebook buys WhatsApp
Facebook announces it buys Mobile Messaging App WhatsApp for $19 billion dollars. WhatsApp has close to 450 million users, and is increasing with an additional million users every day.
As I wrote the other week, LINE is steadily growing in Japan, and is also attracting users all over Asia, Europa and South America. Currently the mobile app has over 350 million users.
Last week, Japanese e-commerce company Rakuten acquired Cyprus messaging app Viber. The app claims to have over 300 million users worldwide. The Next Web talks about Rakuten’s strategy to focus on the growth of mobile messaging platforms – and to be able to achieve the same journey as Line. (more…)
The e-commerce of things
The best part about working with marketing for an e-commerce site is that you can meassure all activites and results directly. You can see just what marketing activites made an effect on sales, and which ones didn’t. You can understand your customer, and by understanding how they think, you can better target them. A pretty amazing world. (more…)
Visual communication in Japan – and the rise of LINE
Visual communication, stickers and emojis, are ever so important in Japan, and all over Asia. They are an essential form of communicating – fun, easy and fast. To succeed in the Japanese market, one needs to see to the way of communication here. And that is, basically, by going visual. A fantastic example of this is the exploding growth of mobile app LINE – “-Mobile messenger app with various stickers and free voice & video call”. (more…)
Renewal and change of language
Happy new 2014! I moved to Tokyo, Japan last week and am just getting settled into the way of things here. Trying to learn some Japanese, and am trying to decipher the first of three alphabets that I need to learn as we speak.
It’s a new year, and I am at a new location. For this reason, I will also be renewing this blog and start writing in English. Another exciting thing is the fact that my focus as of now will not be just on Western digital trends, as often turns out to be the case when in the West, but I will be focusing on the APAC region as well, in an attempt to make sense of the digital landscape globally. (more…)