resume_spaning_selfiestick

“Building your personal brand with the perfect photo”

Yesterday I published a column in Resumé, the Swedish leading industry news site about Advertisement, PR and Digital, about the era of Selfies and Usies, as well as the rise of the Selfie Stick [in Swedish]:

“Vi lever i en tid där både politiker och religiösa ledare, kändisar och astronauter, gamla skolkamrater och kollegor, alla dyker upp på selfies och usies över hela nätet. En tid där selfie-brödrosten från Vermont presenteras på marknaden och vi plötsligt kan rosta oss själva på frukostmackan. (more…)

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akihabara_anime_bookshop

Visual news in social

The past few days have brought us some interesting new updates in the social media landscape, bringing us farther along on our visual social journey. Instagram released new photo editing tools for their app; and a few days later Instagram ads were rolled out internationally. LinkedIn brought us a new, more visual profile design. And Facebook released Slingshot, competing with ever so popular app Snapchat. (more…)

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youtube_instagram_vine

Have fun with social video marketing!

Content marketing has been a buzz word now for a while – not that the concept in itself is new, but marketers have started to rediscover the value of bringing true, good content to their audiences.

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc” [Wikipedia, May 28, 2014] (more…)

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selfiestick_org_ecommerce

Introducing Selfiestick.org!

I am happy to announce that I’ve just launched my first e-commerce site: Selfiestick.org!

It all revolves around the awesome Selfie Stick that I’ve spotted people running around with in Tokyo and Seoul. Why shouldn’t we be taking equally great selfies in Europe? With a Selfie Stick, you can expand your smartphone up to 109cm in front of you, ensuring that you capture more of your surroundings in the picture. It’s also great for experimenting with bird’s eye view and low angle views when taking a photo. (more…)

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