The old rule of work was nine to five and a morning commute to the office everyday. The new work day is anywhere and any time. Fast Company contributor Jay Cassano poses an interesting question: “Does The New York Subway Know The 9 To 5 Is Dead?“. New York’s Metropolitan Transportation Authority is having problems planning the train schedule because people have started traveling outside the traditional morning and evening commutes. Ross Perlin, also for Fast Company, takes the discussion further in her article “These Are The New Rules of Work“. The digital era is changing how, when and even where we work – making both employers and employees more flexible, and maybe forever allowing us to bid farewell to rush hour?
Digital
Digital Nomads – working from anywhere
In a digital world, we can work from anywhere. Next month will mark the 5th year anniversary of my freelance career. In 2010, when I was still a communications student at Stockholm University, I decided to start my own company and start supporting smaller organizations with social media strategy and management. This was just at the dawn of businesses starting to realize the value of social media. Today, five years later, my experience from the digital field allows me to work with clients from all over the world; while I myself can work physically from anywhere as long as I have a stable Internet connection.
The concept of living as a digital nomad is becoming all the more acceptable and popular – with the Internet erasing country boarders and making it possible for people working in the digital field to have the whole world as their playground. Basically, people can live of their backpack and go work from wherever they please, while supporting their clients online.
Digital trends 2015 – what happens next?
What digital trends should marketers be looking at 2015? Learning from news and statistics from 2014 is a good start. Mobile adoption worldwide, social shopping, digital advertising, and one-on-one communication have been playing and will continue to play a major role in the digital landscape this year.
Inbox Love – about the future of email
Email is not dead. Summary report from a marketing and productivity perspective from the Inbox Love-event at Microsoft in Mountain View, Silicon Valley today.
First things first: we spend on average 13 hours per week checking email. That’s 28% of the work week. These are numbers recently presented by Mckinsey Global Institute in the report “The social economy: Unlocking value and productivity through social technologies“.
Solving information overload – less is more.
In today’s society we are connected and communicating at all times. From the moment we wake up, before even getting out of bed, we start by checking our smartphones. And the day goes on the same – we are connected. We talk with people and people talk with us. On the train, at work, during lunch, going out, at home. In fact, it is claimed that we check our phones 150 times a day. That’s unlocking your phone every 7 minutes on average when awake.