In the beginning of November I was invited to Nordic eCommerce Summit at Malmö Arena, the largest e-commerce conference in Scandinavia, to speak about social media and e-commerce trends coming from Japan. In my talk, I covered the basics of e-commerce in Japan, examples of companies I think are doing a good job in caring for their customers and clients online, and overall, how social media and e-commerce are merging together. I also shared my story about selfiestick.org – how I started importing selfie sticks to Sweden from Asia earlier this year, and how the selfie stick has become a branding opportunity for my personal brand. And also, how hyping a new product in a new market can be good PR for any e-commerce site.