The best part about working with marketing for an e-commerce site is that you can meassure all activites and results directly. You can see just what marketing activites made an effect on sales, and which ones didn’t. You can understand your customer, and by understanding how they think, you can better target them. A pretty amazing world.
I’ve worked with several e-commerce sites and love the thrill of getting insight to how the customers act on-site. The below article and infographic were recommended to me by my good friend and old collegue Anders Sällstedt (from VoucherCloud.net).