Last Friday, I joined a panel on entrepreneurship and AI. But we barely talked about technology. Instead, we talked about relationships and walks in the woods.
“Soft power” is something more and more tech companies are looking for right now, said Ida Hansson Brusewitz.
In an increasingly technology-driven world, where almost anyone can build almost anything and talented engineers attract funding and investment, companies are realising that great tech alone isn’t enough to gain traction. You need great people.
Communications professionals, growth hackers and salespeople are increasingly in demand. Storytelling is a hot buzzword again.
During our panel on “The Future of Business Building”, Ida, Helena Westin and I discussed how tomorrow’s solopreneurs and small businesses can accelerate with AI and teams of AI agents. We kept coming back to the human qualities needed to cut through the noise.
Curiosity. An essential quality for successful entrepreneurs.
Relationships and networks are fundamental to success: finding investment, building the right team, selling and getting noticed.
Wild side projects. Building in public. Strong personal brands within the team as a competitive advantage. (Take a look at Lovable’s leadership team and learn from them.)
The goal of introducing better technology should be less work. Not higher output and more tasks piled onto each individual.
Use AI wisely. Automate the tasks and processes that take up time, so we can put more energy into talking to each other, solving complex problems and reflecting.
So step away from your computer. Go for a walk in the woods. Breathe in some fresh air. Have a good idea. Then dedicate focused time to building strong businesses for the future, with a powerful mix of people and AI agents who can now achieve more together than was previously possible.
Thank you, Rasmus Solholm, for the opportunity to join the discussion at the first “Lennart & Friends”. Thank you to Nils Larsson for the lovely photos. And to the audience for the great questions!
