As the lead writer of “The Future of Work in the age of AI”, I’m happy to announce the newly released industry report from Swedish JobTech.
The labour market is in the middle of a rapid shift. Not only for individuals, but for the systems that surround work itself. AI is no longer a distant scenario or a speculative future. It is already shaping how we match people to jobs, how skills are developed, and how work is organised.
This year’s report paints a clear picture of where we are and where the pressure points lie.
Some key insights from the report:
◾ 71% of jobtech actors identify skills shortages as the single biggest challenge in today’s labour market.
◾ AI is currently used primarily for internal efficiency, but its greatest potential lies in matching, guidance, and workforce transition.
◾ The lack of accessible, standardised data is the single largest barrier preventing AI from having real impact in labour-market services.
◾ When labour demand starts rising again, skills shortages risk deepening even further unless we act now and build better systems.
What stands out is how consistent these signals are across perspectives. The report brings together voices from the jobtech industry, research, and real-world practice, and they all point in the same direction. We need open data, shared standards, and much stronger collaboration between the public and private sectors.
It also looks ahead while staying firmly grounded in the present. From the gig economy and XR to Generation Alpha and shifting expectations around work, many of the “future trends” we talk about are already shaping everyday working life.
When we look back at the pandemic, it’s easy to remember the uncertainty and disruption. But it also triggered one of the largest transformations of work in modern times. The AI era is at least as transformative. The difference now is that we know change is coming and we still have a chance to act deliberately.
That leaves us with a question that feels both urgent and fundamental:
What kind of working life do we actually want?
Perhaps this is the moment to have those conversations seriously. To rethink work from the ground up. To design systems that don’t just optimise efficiency, but also inclusion, resilience, and long-term human value.
Download the report here (in Swedish): Insikt JobTech 2025 – Framtidens arbetsmarknad i AI-eran
A huge thank you to everyone who contributed to making this report possible. And a special, always, thank you to Olle Lundin for your relentless drive to bring Sweden’s jobtech actors together and for your commitment to a more sustainable, data-driven labour market.
