Content marketing has been a buzz word now for a while – not that the concept in itself is new, but marketers have started to rediscover the value of bringing true, good content to their audiences.
“Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc” [Wikipedia, May 28, 2014] (more…)