A networked agency means that you work together with other consultants and agencies and put together the best fit team for each client assignment. This fall I had a chance to speak with entrepreneur magazine Driva Eget on why I run a networked agency. Throughout my working career, I’ve had the opportunity to meet with and collaborate with great people in Sweden, Japan and the UK. Today I am able to use that network to offer my clients the set of skills they need to reach their objectives – be it with advertising, branding, graphic design, video, digital transformation or strategic business advice.
Just like the old saying goes – you become like the people you hang out with the most. In the age of the gig economy, where more and more people choose to leave their employments to start their own ventures, surrounding yourself with like-minded people to set out on a journey together with can be key to your success. That’s why I’m so incredibly happy to be a part of the Boost Women community – started in London in May 2016.
The other day I was interviewed by Steve Folland for his podcast “Being Freelance“, which is basically about being, well, freelance. During half an hour we spoke about how I started off my freelance career, what I’ve learned along the way, what it has been like living and working from different countries, and what I would tell my younger self about freelancing. Now when the podcast is live, I realize just how interesting it is listening to yourself talk about yourself. It’s kind of like a mini-media-training session.
Earlier this fall I attended a two-day massage course together with my mother at Axelsons in Stockholm. Apart from being a great opportunity to spend some quality time together, I’ve also felt an urge to learn more about wellness lately. I’ve always been fascinated by the way that massage therapists, yoga teachers and other people from the wellness industry view life – how positive and genuine they are. So apart from learning a new skill, my aim with attending the course was also to gain more of this positive perspective.
I had an interesting discussion with Markus Christiansson at Arbetsförmedlingen (Swedish public employment office) the other day, about the future of work. How the rise of automatization, machine learning and AI will replace jobs, but also why that is not a problem.
I recently wrote a series on different growing social media platforms for Swedish tech publication Internetworld, interviewing social media experts and companies using the services in different ways to support their business.
There are so many different channels out there for a company to choose from today – and it appears more are appearing by the day. This series is an attempt to help companies understand their customers’ behavior, and to learn how to pick platforms that actually makes sense for them to be present on.