More companies should be embracing remote work – to fuel their organizations with new perspectives and energy, and to attract new talent. Remote work can mean a lot of different things – working remotely all the time, a few days a week, or making occasional trips to work from another place for a period of time. It’s about the freedom to decide yourself where you want to work from at the moment and where you feel the most engaged; be it at home, a local café, a co-working space or a different country entirely. Studies claim that allowing employees to work from home increases both productivity, creativity and happiness.
The other day I was interviewed by Steve Folland for his podcast “Being Freelance“, which is basically about being, well, freelance. During half an hour we spoke about how I started off my freelance career, what I’ve learned along the way, what it has been like living and working from different countries, and what I would tell my younger self about freelancing. Now when the podcast is live, I realize just how interesting it is listening to yourself talk about yourself. It’s kind of like a mini-media-training session.
With a good internet connection and a laptop, it is possible to work from anywhere in the world. Digital nomads are people who work location independently with the help of digital tools. This year I’ve been running my own company for 7 years, starting out in Stockholm but later moving together with my husband to both Tokyo and London. I can continue to do my job online, no matter where I am. For a digital nomad, the whole world can be your office.
By 2035, there will be one billion digital nomads, according to digital nomad profile and founder of Nomad list, Pieter Levels.
Earlier this fall I attended a two-day massage course together with my mother at Axelsons in Stockholm. Apart from being a great opportunity to spend some quality time together, I’ve also felt an urge to learn more about wellness lately. I’ve always been fascinated by the way that massage therapists, yoga teachers and other people from the wellness industry view life – how positive and genuine they are. So apart from learning a new skill, my aim with attending the course was also to gain more of this positive perspective.
I had an interesting discussion with Markus Christiansson at Arbetsförmedlingen (Swedish public employment office) the other day, about the future of work. How the rise of automatization, machine learning and AI will replace jobs, but also why that is not a problem.
The importance of influencer marketing, working with external influential profiles in social media and on the web, has become a widely used strategy for marketing departments looking to build their brand online. A lot of effort is put into identifying and working with the right blogger, YouTube-profile or other digital star that can help your brand reach and engage new target groups. What a lot of companies tend to forget however, is that the best ambassadors are usually hidden within a company’s own four walls; and are also known as employees.