The importance of influencer marketing, working with external influential profiles in social media and on the web, has become a widely used strategy for marketing departments looking to build their brand online. A lot of effort is put into identifying and working with the right blogger, YouTube-profile or other digital star that can help your brand reach and engage new target groups. What a lot of companies tend to forget however, is that the best ambassadors are usually hidden within a company’s own four walls; and are also known as employees.
“Pokémon GO’ Claims Twice The Daily Use Of Facebook” – so reads a recent Forbes headline. The augmented reality mobile game where the popular characters from the Japanese game and TV-series Pokémon are suddenly introduced in “the real world” with our physical surroundings as playing field, is on everyone’s lips this summer. Friend’s latest catches, gym battles and levels have become an everyday conversation topic, both offline and in social media. I’ve had friends travel the world this summer, updating on their Pokémon hunts through Snapchat.
Yesterday evening, I was about to head home from Stockholm to London, when terminal 2 at Arlanda Airport was evacuated due to what turned out to be a small fire in one of the cafeterias that set of a fire alarm. Everyone had to leave the terminal and wait outside the building for a rough two hours, resulting in several delays.
During this wait, I decided to post a tweet on what was happening, with the hashtag #Arlanda.
Sharing knowledge, being personal and telling a story is always a good idea for a company. It’s about building a relationship with the audience, letting them in on who you are as a company. What are your values? What engages you and your team? Most importantly – a company should be like a good friend or mentor, happily sharing insights and thoughts on areas that they are experts at. Be the helping hand. Offer advice. Be educational. That’s how you build lasting relationships with Content Marketing. (more…)
You are sitting across from your best friend at the dinner table. Talking about anything and everything. Laughing about old memories and discussing the week’s happenings at work. The next morning you will remember a summary of what was said – the essence of the conversations and the most important parts; not every single world. Real life conversations happen right there and then, in the moment.