Last week, I had the opportunity to take part in a breakfast talk together with Dr. Tom Leighton, the CEO and co-founder of Akamai, as well as some of the brightest minds within digital and the internet in Sweden today. The focus of the talk was on cyber security, online behavior, internet traffic and where the internet is headed next.
“Pokémon GO’ Claims Twice The Daily Use Of Facebook” – so reads a recent Forbes headline. The augmented reality mobile game where the popular characters from the Japanese game and TV-series Pokémon are suddenly introduced in “the real world” with our physical surroundings as playing field, is on everyone’s lips this summer. Friend’s latest catches, gym battles and levels have become an everyday conversation topic, both offline and in social media. I’ve had friends travel the world this summer, updating on their Pokémon hunts through Snapchat.
A hackathon is when you bring a group of people with different perspectives together to work with and innovate around a given challenge during a limited time. Traditionally, hackathons have been used to describe an event where developers and programmers are brought together to work on developing prototypes. Today, the event form can be used to bring together all kinds of professionals to work in groups with others that have a different background and skill set, to come up with new angles on a given challenge through interdisciplinary collaboration.
I recently wrote a series on different growing social media platforms for Swedish tech publication Internetworld, interviewing social media experts and companies using the services in different ways to support their business.
There are so many different channels out there for a company to choose from today – and it appears more are appearing by the day. This series is an attempt to help companies understand their customers’ behavior, and to learn how to pick platforms that actually makes sense for them to be present on.