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Pokémon Go – how AR changed our perception of gaming, and what marketers need to know

Pokémon GO’ Claims Twice The Daily Use Of Facebook” – so reads a recent Forbes headline. The augmented reality mobile game where the popular characters from the Japanese game and TV-series Pokémon are suddenly introduced in “the real world” with our physical surroundings as playing field, is on everyone’s lips this summer. Friend’s latest catches, gym battles and levels have become an everyday conversation topic, both offline and in social media. I’ve had friends travel the world this summer, updating on their Pokémon hunts through Snapchat.

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Hackathons – solve a challenge by bringing different perspectives together

A hackathon is when you bring a group of people with different perspectives together to work with and innovate around a given challenge during a limited time. Traditionally, hackathons have been used to describe an event where developers and programmers are brought together to work on developing prototypes. Today, the event form can be used to bring together all kinds of professionals to work in groups with others that have a different background and skill set, to come up with new angles on a given challenge through interdisciplinary collaboration.

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Social Media Channels you should know about – and how to pick the right ones for your brand

I recently wrote a series on different growing social media platforms for Swedish tech publication Internetworld, interviewing social media experts and companies using the services in different ways to support their business.

There are so many different channels out there for a company to choose from today – and it appears more are appearing by the day. This series is an attempt to help companies understand their customers’ behavior, and to learn how to pick platforms that actually makes sense for them to be present on.

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How Snapchat and Messaging Apps are making social exclusive

You are sitting across from your best friend at the dinner table. Talking about anything and everything. Laughing about old memories and discussing the week’s happenings at work. The next morning you will remember a summary of what was said – the essence of the conversations and the most important parts; not every single world. Real life conversations happen right there and then, in the moment.

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