Yesterday, Internetstiftelsen i Sverige (The Internet Foundation of Sweden) released new statistics on how Swedes use social media, as part of their yearly report “The Swedes and the Internet”. (more…)
Author: Emelie Fågelstedt
The Future of Engagement: 360-degree videos and live streaming
Yesterday, Facebook rolled out support for 360-degree videos on the social network. That is, videos where you are actually in control of the “camera” when looking at the video, with the ability to move around and see things that are happening in the surroundings. (more…)
Why Content Marketing is Always a Good Strategy #beathoughtleader
Sharing knowledge, being personal and telling a story is always a good idea for a company. It’s about building a relationship with the audience, letting them in on who you are as a company. What are your values? What engages you and your team? Most importantly – a company should be like a good friend or mentor, happily sharing insights and thoughts on areas that they are experts at. Be the helping hand. Offer advice. Be educational. That’s how you build lasting relationships with Content Marketing. (more…)
How Snapchat and Messaging Apps are making social exclusive
You are sitting across from your best friend at the dinner table. Talking about anything and everything. Laughing about old memories and discussing the week’s happenings at work. The next morning you will remember a summary of what was said – the essence of the conversations and the most important parts; not every single world. Real life conversations happen right there and then, in the moment.
Emoji and Sticker marketing – a growing trend from Asia
We love to communicate with emojis – smiley faces, red hearts and of course the always fitting party popper. In fact, over 6 billion emojis and stickers are sent every day on messaging apps, according to London based startup Swyftkey. No wonder brands are starting to catch on, realizing that they can connect with their customers by becoming a part of their everyday visual communication. The concept of emojis originally comes from Japan, but the use of “picture characters”, as the word translates to from Japanese, is today loved by everyone owning a smart device. In an article for Swedish digital business magazine Internetworld I recently interviewed WWF, Coca Cola, and Bris — Children’s Rights in Society , about the emoji and sticker campaigns they have launched on the European market this spring.