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	<title>Emelie Fågelstedt &#187; Emotionell Branding</title>
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		<title>Emotionell Branding &#8211; att bygga en story</title>
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		<pubDate>Fri, 11 Oct 2013 09:50:32 +0000</pubDate>
		<dc:creator><![CDATA[Emelie Fågelstedt]]></dc:creator>
				<category><![CDATA[Reflections]]></category>
		<category><![CDATA[Creuna]]></category>
		<category><![CDATA[Emotionell Branding]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[storytelling]]></category>

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		<description><![CDATA[&#8220;A company without a story is a company without a strategy&#8221; &#8211; Ben Horowitz, entreprenör och riskkapitalist Igår var jag på frukostseminarium hos den digitala byrån Creuna och lyssnade på Michael Ericsson prata om Emotionell Branding. Det vill säga vikten för ett företag att hela tiden berätta en story. Ett modernt varumärke, menade Ericsson, ska [&#8230;]]]></description>
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