The importance of influencer marketing, working with external influential profiles in social media and on the web, has become a widely used strategy for marketing departments looking to build their brand online. A lot of effort is put into identifying and working with the right blogger, YouTube-profile or other digital star that can help your brand reach and engage new target groups. What a lot of companies tend to forget however, is that the best ambassadors are usually hidden within a company’s own four walls; and are also known as employees.
Next month, Ulrike Schulz and I are giving our first joint talk at Campus London on How to become your own brand influencer. It will be a workshop on how to build yourself and your personal brand in a way that it also helps build your company, or the company you are working for. Because you, and the people in your team, are your company’s heart and soul. And if people like you, they will also like your brand.
I just spent one week in Barcelona together with 100 other Swedish ladies learning how to code, as part of the coding camp initiative Tjejer Kodar. I attended the “How to become a hackathon pro” course and my focus for the week was on understanding the basics of Python and learning how to gather and visualize data from different APIs. Others learnt everything from the basics of web development and hardware development to how to build games in React and C#.
“Pokémon GO’ Claims Twice The Daily Use Of Facebook” – so reads a recent Forbes headline. The augmented reality mobile game where the popular characters from the Japanese game and TV-series Pokémon are suddenly introduced in “the real world” with our physical surroundings as playing field, is on everyone’s lips this summer. Friend’s latest catches, gym battles and levels have become an everyday conversation topic, both offline and in social media. I’ve had friends travel the world this summer, updating on their Pokémon hunts through Snapchat.